TIME TO FOCUS ON YOUR SLEEP PATTERN...
We've been following Irregular Sleep Pattern over the last couple of years and let's be honest, it's hard to miss with their brand direction of bold, colourful prints clashing in a rebel-like statement with the concept of sleepwear. It's unexpected and utterly refreshing!
ISP is an independent brand of bedding and sleepwear based in Glasgow, Scotland and run by husband and wife team Mil Stricevic and Jolene Crawford. Launched in Sep 2020 following 18 months R&D, the pair dreamed up their irregular business when they couldn't find playful bedding & sleepwear with the same attention to detail as the global clothing brands they love wearing during the day. They describe their products as being “Designed at the intersection of art & utility” : the cut of the organic cotton sleepwear is inspired by workwear, paired with a maximalist aesthetic ethos featuring bold outsized patterns and playful colour combinations.
The core product range currently consists of the classic pyjama suit, a summer pyjama suit and a nightshirt, currently available in two colour ways: Big EZ Mono and Paradox Triocolor. The brand’s second full collection consisting of six new pattern / colour ways and their signature reversible duvet sets, is expected later this year. The ambition for Irregular Sleep Pattern is to make fabulous and durable products in a responsible manner, with prints being refreshed annually rather than following the seasonal whims of the established fashion calendar.
Mil studied product design at Glasgow School of Art and the Royal College of Art. Having worked as a footwear and accessories designer for Bikkembergs in Italy, alongside his role as Creative Director of Irregular Sleep Pattern, Mil teaches part time at GSA in the Innovation School and runs his own design practice. Jolene is a former arts television producer and is the powerhouse behind all other aspects of running the brand.
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Image credit: Irregular Sleep Pattern